Effective Date: January 1, 2021
INFORMATION WE COLLECT
We collect personally identifiable information, such as your name, alias, signature, address, phone number, mobile phone number, e-mail address, and other information that personally identifies you (collectively, “Personal Identification Information”). In connection with the receipt of your Personal Identification Information, we may also receive other information about you, such as your desired home type, current residential status (e.g., whether you rent or own), how you learned about the community, our other communities that you are interested in, agent or broker that you work with, and your other preferences and characteristics (collectively with the Personal Identification Information, the “Personal Information”).
We receive your Personal Information when you voluntarily provide it to us through features of our Website and Systems, such as information request forms and account registration forms. We also receive your Personal Information when you voluntarily provide it to us through visits to the community, such as when you fill out a prospective buyer registration card. We may also receive Personal Information (such as your social network ID) from third party social media websites and services if you choose to enable certain features, such as logging in with your social media account information.
If you purchase a home in the community, we may receive certain other Personal Identification Information and Personal Information about you in connection with the purchase, such as your social security number, driver’s license number or other government identification number, occupation, and employer.
Personal Information may be collected directly by us or by third party service providers that we contract with to act on our behalf.
It may be possible to link certain Usage Data (such as IP address) to a particular individual or household. However, except in cases where the user has voluntarily registered with our Website or Systems (as described above), we do not undertake to use Usage Data in order to obtain information that identifies a particular individual or household.
Usage Data may be collected directly by us or by third party service providers that we contract with to act on our behalf.
COOKIES AND OTHER TRACKING TECHNOLOGIES
We may use tracking technologies such as cookies, web beacons, and similar technologies to collect Usage Data. Generally, these tracking technologies are small data files placed on your computer, mobile phone, or other devices that allow us to recognize a device, track user activity, and collect Usage Data. Tracking technologies allow us to offer you a more personalized experience, including the ability to keep track of information so that you do not have to re-enter it each time you visit our Website and Systems. The tracking technologies also enable us to collect Usage Data about users’ visits to our Website and Systems in order to support our marketing and promotional efforts and to operate and administer our Website and Systems.
Unless you register with our Website or Systems, information collected by these tracking technologies is anonymous and we do not use tracking technologies in order to obtain Personal Identification Information. If you voluntarily register with our Website or Systems (such as by filling out an online registration form to join our interest list), we may be able to connect the Personal Identification Information you provide to information collected from tracking technologies about your usage and interaction with our Website and Systems when you use the same device and/or network that you used to register with us, and we may do so. As described above, if we connect your Usage Data to your Personal Identification Information, such Usage Data shall be considered “Personal Information” under this Privacy.
We may use third party advertising companies and networks in order to deliver our advertising to you on the Website and Systems and on other third party websites that you visit. These third party companies and ad networks may collect Usage Data about your visits to our Website and Systems and other third party websites in order to provide targeted advertising to you.
We may use Google Analytics. Google Analytics is a web analysis service offered by Google that collects, tracks and analyzes Usage Data. For more information about how Google Analytics collects and processes data, visit www.google.com/policies/privacy/partners/, or any successor URL. We may implement certain Google Analytics advertising features, including, Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, Segments and Campaign Manager. To learn how to opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout, or any successor URL.
HOW WE USE INFORMATION
We use the information we collect to support our marketing and promotional efforts and to enhance the services we provide. We may use your Personal Information in order to respond to your requests, provide services to you, and contact you with advertisements and informational messages. For example, we may use your Personal Information to call you and to deliver marketing e-mails, text messages and/or direct mail to you.
If you purchase a home from us, we will use your Personal Information to communicate with you about your purchase and for business purposes related to the completion of the purchase. We may also communicate with you after the purchase about your home and related services.
The Company may also use Usage Data that we collect for analytical purposes in conjunction with our marketing and promotional efforts and to improve our Website and Systems. The Usage Data we collect may be used to examine user preferences, compile statistics, and to administer and improve our Website and Systems. As described above, Usage Data and tracking technologies may be used to provide our marketing materials to you.
We do not sell your Personal Information that we receive to third parties.
HOW WE SHARE AND DISCLOSE INFORMATION
We may share Personal Information and Usage Data that we collect with our trusted third party service providers or agents to provide services for us and/or to perform services on our behalf. We may contract with service providers to provide certain information technology (IT) services for us, such as data storage and hosting and maintenance services for our Website and Systems. We may also contract with service providers to perform marketing and promotional services for us and to deliver advertising to you and others on our behalf (e.g., e-mail, text message, and/or direct mail campaigns).
We share Personal Information and Usage Data with our affiliated companies. In addition, we may also share your Personal Information and Usage Data in connection with the merger, acquisition, sale, or reorganization of our Company or the formation of a joint venture.
The Company may share your Personal Information with select third party business partners for home-related offers for products and services we believe may be of interest to you.
We disclose Personal Information and other information as required by law, such as to comply with a subpoena or similar legal process. We may also disclose Personal Information and other information to government or law enforcement officials or private parties as we deem reasonably necessary or appropriate in order to comply with the law, protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request.
In addition to the sharing and disclosure described above, the Company may compile Personal Information and Usage Data and disclose such information in aggregate and/or in a deidentified form to advertisers for marketing and promotional purposes. However, in these situations we will not disclose information that could be used to personally identify you.
LINKS TO OTHER WEBSITES
SOCIAL MEDIA WEBSITES AND PLATFORMS
Our Website and Systems are not intended for anyone under the age of thirteen (13). We do not knowingly collect information from children under the age of 13.
SECURITY AND PROTECTION
We take commercially reasonable measures to safeguard the confidentiality and security of information we collect and that is transmitted via our Website and Systems. However, no data transmission over the internet or other network can be guaranteed to be completely secure. Accordingly, we cannot and do not guarantee the security of any information that users transmit through the Website or Systems.
NOTICE OF YOUR CALIFORNIA PRIVACY RIGHTS (FOR CALIFORNIA RESIDENTS ONLY)
The Company and its service providers may have previously deidentified or aggregated your Personal Information in such a way that it does not personally identify you, in which case it shall not be treated as “Personal Information” under this “Notice of Your California Privacy Rights.”
CALIFORNIA CONSUMER PRIVACY ACT
“Request to Delete.” Under the CCPA, California residents also have the right to request that the Company delete any Personal Information which we have collected from such resident (referred to as a “Request to Delete”). We may not be able to delete your Personal Information in response to such a request in certain circumstances, such as if we need to maintain the Personal Information in connection with your purchase of a home from the Company, if you registered as a prospective buyer and we need to maintain such information in connection with a broker referral program, to comply with a legal obligation, or in other circumstances. We will notify you if you request that we delete your Personal Information and we are unable to do so.
To submit a request under the CCPA, please contact us by any of the following methods: (a) by e-mail at Info@YerbaBuenaIslandSF.com, (b) submit a written request at our community sales office located at 724 Battery Street, San Francisco, CA 94111, (c) call us toll-free at 1-800-661-0953 or (d) submit a written request through our online webform: https://ybisf.wpengine.com/inquiries. When you submit a request by e-mail or in writing, please use “California Privacy Request – CCPA” in the subject line so that we may properly route your request. If you submit a request by telephone to the toll-free number indicated above, please indicate that you are making a California Privacy Request. Please provide an e-mail address or mailing address for us to respond to your request. With your request, please specify whether you are submitting a “Request to Know” and/or “Request to Delete,” as described above. If you are submitting a “Request to Know,” please describe the information pursuant to the CCPA that you are requesting. We will contact you for additional information if we are unable to determine the specific nature of your request.
Please allow forty (45) days for us to respond to your request. We will let you know if we need more time to respond to your request. When we receive your request pursuant to the CCPA, we will need to verify that you are the California resident about whom the request is directed. Wherever feasible, we will try to verify your identity without requesting additional Personal Information. However, in order to verify your identity, it may be necessary for us to request additional information from you, in which we will contact you in the manner you specified. Pursuant to the CCPA, our response will cover the 12-month period preceding our receipt of your request.
You have a right not to receive discriminatory treatment by the Company for the exercise of privacy rights conferred by the CCPA.
SB 27: “SHINE THE LIGHT” LAW
In addition, under California Law SB 27, California residents have a right to receive once per year, from businesses with whom they have an established business relationship, the types of Personal Information that the business shared with third parties for the third parties’ direct marking purposes during the immediately preceding calendar year, and the identities of the third parties with which the business shared information. To request such information from us, please send an e-mail to Info@YerbaBuenaIslandSF.com, or a written request by mail to Lindsay Vargo, 4 Embarcadero Center, Suite 3330, San Francisco, CA 94111, and include the phrase “California Privacy Request – SB 27” in the subject line and provide us with your name, mailing address and e-mail address. Allow thirty (30) days for a response.
CALIFORNIA “DO NOT TRACK” DISCLOSURES
California law requires us to indicate how our Website and Systems respond to “Do Not Track” settings that may be offered by your web browser. “Do Not Track” is a browser mechanism that enables individuals to signal their preference regarding the collection of personally identifiable information about an individual’s online activities over time and across third party websites or online services. We do not alter our practices based on your selection of the “Do Not Track” setting or other “opt out” settings or features that may be offered by your web browser.
We process and store all information on computers located in the United States. The laws of the United States may not be as protective of your policy as those in your location. By using the Website or any Systems, you are agreeing to the collection, use, transfer and disclosure of Personal Information and other information in accordance with applicable laws in the United States.
You may opt-out of receiving any marketing e-mails from us by clicking the “unsubscribe” link in any e-mail we send you. You may also opt-out of marketing information sent via text message by following the procedures specified in the message. However, you cannot opt-out of all e-mails from us, such as informational announcements and communications about your transactions with us.
If you are a California resident, please refer to the section above entitled “Notice of Your California Privacy Rights” for information regarding your privacy rights and instructions for submitting requests.